The competition between colleges is fears. Trying to increase enrolment is paramount for these institutions, and getting new students to choose their school over another is a continuing battle. For that reason, our designers, big-picture thinkers, were asked to strategize. Researched was gathered and studied – what were students and parents looking for when determining their choice of colleges? What specifics would engage high school seniors and their parents to add them to a list of new colleges to visit? After the research was gathered and understood, creative campaigns were implemented based on these action-points.

Our results of the campaigns … EXCITING!

Enrollment was up (including international submissions), in a time where all other State Universities were flat or down.