Taking Education To The Next Level
The competition between colleges is fears. Trying to increase enrolment is paramount for these institutions, and getting new students to choose their school over another is a continuing battle. For that reason, our designers, big-picture thinkers, were asked to strategize. Researched was gathered and studied – what were students and parents looking for when determining their choice of colleges? What specifics would engage high school seniors and their parents to add them to a list of new colleges to visit? After the research was gathered and understood, creative campaigns were implemented based on these action-points.
Our results of the campaigns … EXCITING!
Enrollment was up (including international submissions), in a time where all other State Universities were flat or down.